你的企业视频准备好了吗?

从历史上看, organizations have relied on external production companies or a dedicated in-house media group to record and manually distribute video presentations and events. This process not only delays delivery, but it also eliminates tracking and accountability for the 信息 that was presented.

Fortunately, recent advances in software and IP network technologies are changing everything. It is now possible to deliver a reliable, 可伸缩的, and continuously available video system that can be distributed over a company’s internal and external networks. 在不久的将来, video communications for the enterprise will truly be a business imperative.

在任何组织中, employees have a stake in receiving important announcements from their executives. 今天, this communication occurs primarily through physical meetings, 通过电子邮件, or by posting documents on the corporate intranet. Most companies are not realizing the full potential of video.

Designing or supporting an effective enterprise video communication (EVC) strategy is no easy task. There are numerous factors to consider, including infrastructure and security requirements, 分销策略, 集中管理.

Companies can capitalize on video communications to 获得竞争优势 by decreasing the time it takes to deliver messages, 提高教育, 提供培训, 满足合规性要求. 更重要的是, this can be accomplished while simultaneously saving time and expenses associated with traditional forms of enterprise communication.

第一个, a comprehensive EVC solution must contain a complete end-to-end digital media-based environment for streaming live broadcasts, and it must provide searchable repositories for viewing content on-demand 在任何地方 in the private corporate network. It must also provide a simple set of tools and processes for enabling an organization to deliver and expand streaming media quickly over the entire network infrastructure.

The initial step in creating an EVC solution is to identify the business cases for video in the organization. 在某些情况下, the goals may be to relieve specific "pain points,提高绩效, 提升商业效益, 获得竞争优势, or achieve best-in-class aspirations. By identifying these goals and objectives, the organization can then form a solid basis for an EVC business architecture blueprint.

Once the EVC business drivers have been identified, the next series of steps should focus on the technology drivers and architectures required to support the vision of the organization’s video communication strategy.

Building an effective EVC solution should include consideration for the existing systems, 操作流程, and applications used by the organization. A complete end-to-end digital media-based environment will provide management and employees with the ability to reach anyone, 在任何地方, 任何时候.

通常, the key technology drivers and infrastructure requirements to enable a successful EVC strategy should support the following areas in how best to handle content:
•作者
•发布
•管理
•分配
•访问
•显示

A prioritized deployment strategy with appropriate infrastructure requirements should then be developed based on how to most effectively leverage infrastructure strengths while improving defined weaknesses and technology gaps. 然后, attention can shift to evaluating what components of the infrastructure will be required to support the new EVC solution.

After investigating the IT EVC requirements, 识别痛点, and defining the project’s overall scope, there is then sufficient 信息 to create the business and IT road maps, 确定想要的策略, 实施EVC解决方案.

Many companies run the risk of getting lost in the array of available technologies. The risk of a failed deployment can set a company back years from obtaining its goals and can cause an organization to quickly lose competitive advantage. Lack of adequate planning and preparation will compromise budgets and deployment time frames.

只要方法得当, organizations can accurately build an effective EVC framework, which is not only aligned with current business strategies, but leverages existing investments in design and IT infrastructure.